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Newrez to borrowers: Let ChatGPT answer your mortgage questions

May 21st, 2026 by Nick Pipitone

Newrez launches Rezi Mortgage Assistant, a custom ChatGPT tool trained on its own underwriting guidelines, letting borrowers research mortgage options without forms, phone calls or sales pressure.

Category: AI, homebuying, Lending & Mortgage, Mortgage, Select, Technology, @mortgage, AI Mortgage Assistant, AI-powered mortgage technology, artificial intelligence, Brian Woodring, ChatGPT, Fort Washington, Pennsylvania, Leslie Gillin, mortgage lending, mortgage origination, mortgage tech tools, NewRez, Nick Pipitone, OpenAI, pennsylvania, TD Bank, underwriting

May
21

Chicago agents caught in middle as MRED-Zillow dispute hits listings

May 21st, 2026 by AJ LaTrace

For agents and brokers, the disruption moved a broader fight over pre-marketed listings into more practical territory about advising clients.

Category: Agent, Brokerage, Markets & Economy, MLS & Associations, Portals, Select, Teams, Americorp Real Estate, andrea geller, Berkshire Hathaway HomeServices, brokerages, chicago, compass, Consumer Search Portals, Danielle Dowell, homes.com, listing data, Listing Data Access, listing distribution, marketing strategy, Matt Laricy, MLS, mred, Multiple Listing Service, national association of realtors, pre-marketed listings, Private Listing Strategies, private listings, Rafael Murillo, real estate brokerages, realtor.com, robert reffkin, Rory Golod, zenlist, Zillow

May
21

The retention strategy most brokers overlook — and it doesn’t cost what you think

May 21st, 2026 by Darryl Davis

Kathy Viard and Peter Morris, co-owners of Signature Premier Properties on Long Island, New York, talk with Darryl Davis about culture and retention.

Category: Brokerage, Columns, Recruiting, Select, Service, Agent loyalty, agent retention, agent trust, brokerage \, brokerage growth, brokerage recruiting, brokerage retention, commission splits, company culture, compass, darryl davis, independent brokerage, Kathy Viard, long island, NAR, national association of realtors, new york, Peter Morris, recruiting and retention, Shared purpose, Signature Premier Properties, transparency

May
21

9 AI red flags that are destroying your professional credibility

May 21st, 2026 by Holly Brink

When content feels generic, it signals a lack of effort, and that is a direct hit on your credibility as a communicator, Holly Brink writes.

Category: Agent, AI, Columns, Content Marketing, Marketing, Select, Service, Technology, Video, artificial intelligence, automation, brokerage \, content creation, crm, customer relationship management, Holly Brink, illinois, iowa, minnesota, My Real Estate Company, nebraska, professional communication, professional development, real estate, Residential Real Estate Industry, social media

May
21

You can’t afford business as usual. The future belongs to visionaries

May 21st, 2026 by Lori Muller

Broker Lori Muller explains what a groundbreaking shift in celebrity marketing can teach you about leadership and business-building.

Category: Agent, Brokerage, Columns, Opinion, Select, Service, Adidas, artificial intelligence, automation, branding, brokerage \, brokerage culture, Cary, North Carolina, Converse, customer experience, Deloris Jordan, emotional intelligence, Fathom Realty, growth strategy, leadership, lori muller, marketing, michael jordan, negotiation, nike, Real Estate Agents, residential real estate, technology, unique value proposition

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